Shopify is a top e-commerce platform serving businesses of all sizes and various industries worldwide. This success has driven the development of specialized tools for Shopify brands to strengthen their operations. Among these, social proof apps have become popular and significantly benefit businesses.

Social proof allows Shopify brands to leverage customer experiences to build trust and, on average, increase conversions by at least 15%.

The impact of social proof is remarkable. But before diving deeper, let’s clarify what social proof means.

What is Social Proof?

Social proof is used to build trust and credibility by showcasing real customer experiences, reviews, or testimonials. It signals to potential buyers that others have had positive experiences.

Social proof includes customer reviews, ratings, testimonials, case studies, influencer endorsements, and “best-seller” labels. By seeing that others have trusted and purchased from a brand, new customers are more likely to feel comfortable following suit.

Why Social Proof Is Important for E-commerce Stores?

Social proof is essential for e-commerce stores because it significantly impacts customer trust, engagement, and conversions. Here are some key points that highlight its importance:

Increases Conversion Rates

Displaying social proof, like customer reviews or testimonials, can significantly boost conversions. Research shows that products with reviews have a 270% higher chance of being bought than those without proof adds credibility and reduces hesitation by validating product quality and customer satisfaction.

Builds Trust with New Customers

Trust is essential in online shopping, where customers can’t physically inspect products. A study found that 88% of consumers trust user reviews as much as personal recommendations. Reviewnials and ratings reassure new visitors and increase the likelihood of them making a purchase.

Enhances Brand Credibility

Social proof helps establish credibility with potential customers. When they see positive reviews and testimonials from others, they are more likely to view the brand as credible. This trust is essential for encouraging purchases, especially for new customers unfamiliar with the brand.

Boosts Conversion through FOMO

The scarcity effect of social proof, such as “Only 2 left in stock!” or “10 people are viewing this,” can drive quick purchasing decisions. Studies reveal that 60% of people make purchases because of FOMO-driven prompts. This tactic taps into customers’ missing out on popular products, leading to faster sales.

Social proof isn’t just a confidence booster—it actively drives sales, trust, and long-term loyalty in a highly competitive e-commerce landscape.

6 Proven Shopify Social Proof Apps to Enhance Sales and Boost Customer Trust

If you’re in search of the best social proof apps available on Shopify, here are some highly-rated options to consider:

1. Trustify: Review & Testimonial

Trustify: Review & Testimonial enhances your product reviews to transform potential customers into buyers by effortlessly importing reviews from platforms such as Amazon, AliExpress, Google, Etsy, and Facebook, as well as gathering video reviews from YouTube and TikTok. Featuring optimized speed-loading and Google review snippets, Trustify provides easy review migration through CSV files, along with customizable widgets that include advanced settings and personalized support.

Demo Store

Key features:

Seamlessly integrate product reviews from multiple sources, including AliExpress, Amazon, and social media, directly into your website.
Gather social proof through various media formats, such as photos, TikTok, and YouTube videos.
Utilize automated follow-up campaigns to solicit feedback from customers via email requests.
Enhance Google search visibility with review-rich snippets and incorporate review pop-ups.
Provide a range of display options and methods for collecting reviews, along with SEO tools and performance monitoring to optimize your website and analyze traffic.

Pricing:

Free Plan
Basic Plan – $8.99 per month or $75 per year (save 30%).
Growth Plan – $12.99 per month or $109 per year (save 30%).
Unlimited Plan – $25.99 per month or $218 per year (save 30%).

2. Loox

Loox is an elegant social proof solution designed to help brands establish trust and boost sales. It automatically gathers product reviews accompanied by photos and videos, allowing you to showcase them on fully customizable widgets without affecting your website’s performance. With one-click referrals, you can attract new customers easily. Loox also enables you to create reliable social proof upsells that feature product reviews and ratings. Exclusively available for Shopify, it seamlessly integrates with all themes, supports multiple languages, and provides exceptional 24/7 customer support.

Demo Store

Key features:

Automatically gather product reviews using personalized emails and review forms.
Encourage customers to add a photo or video to their reviews by providing a discount on their next purchase.
Display attractive widgets that align with your brand, including carousels, pop-ups, and badges.
Sync reviews seamlessly with the Shop App, as well as with Meta Shops, Google Shopping, and Search.
Boost sales further with one-click referrals and social proof upsell options.

Pricing:

Beginner Plan – $9.99 per month.
Scale Plan – $34.99 per month.
Unlimited plan – $299.99 per month.

3. Fera

Fera Product Reviews is an all-inclusive product review app aimed at improving and broadening your store’s customer reviews, including those with photos and videos. It elegantly displays reviews while maintaining your brand’s aesthetic and allows for easy import of reviews from prominent platforms like Google, AliExpress, and Amazon. Furthermore, Fera automates the process of requesting reviews to ensure a consistent influx of feedback and provides extensive customization options for smooth presentation and business growth.

Demo Store

Key Features:

Import and synchronize product feedback from top platforms such as Amazon, Etsy, AliExpress, and Google, among others.
Customize the look of your product review widget to align perfectly with your website’s visual identity.
Display product reviews and star ratings in Google Search and Google Shopping results.
Send automated emails after purchase requesting reviews, with options for customers to provide photo and video testimonials.
Motivate customer feedback by offering rewards like discounts, loyalty points, or cash-back incentives.

Pricing:

Free
Start up: $9/month.
Small: $29/month.
Medium: $99/month.

4. Fomo

FOMO showcases recent orders, product reviews, and various customer behaviors on Shopify stores. However, connecting the app to Shopify requires enabling an integration, making it challenging to display live sales and views. This also complicates the management of your billing and account information.

Demo Store

Key features:

Social Proof: Display recent purchases, orders, reviews, and live visitor counts.
Sales Popups: Highlight discounts, flash sales, cart pop-ups, banners, and announcements.
Create Urgency & Scarcity: Indicate add-to-cart actions, items selling fast, low stock levels, and sold counts.
Multi-Language Support: Generate sales pop-ups in English, French, and over 27 other languages.
Fomo Analytics: Monitor subscribers, clicks, engagements, conversions, and sales.

Pricing:

Experimental – Free
Starter – $25 per month.
Business – $75 per month.
Pro – $149 per month.

5. Nudify

Nudgify is integrated directly within Shopify, allowing users to add it to their store without leaving the platform, which simplifies billing management and requires minimal setup. Like other social proof apps for Shopify, Nudgify can display recent activities, such as sales and page views, on any page. Additionally, it provides features to indicate low stock levels, upcoming deal expirations, and the amount customers need to spend to qualify for free shipping.

Demo Store

Key Features:

Social proof: Highlight reviews, recent purchases, sales pop-ups, and visitor counts.
Scarcity & FOMO: Display add-to-cart notifications, low stock alerts, urgency messages like “Order Soon”, “Selling Fast” and discounts.
Now with 100+ Integrations: Connect with platforms like Google Reviews, Klaviyo, TrustPilot, MailChimp, and more.
Multi-Language Support: Create sales pop-ups in English, French, and over 32 additional languages.
Geo-Location: Showcase customer and sales proof tailored to the visitor’s location.

Pricing:

Free
LITE – $9 per month
PLUS – $29 per month
GENIUS – $49 per month

6. Proof Bear

Proof Bear increases your sales through cart and sales notifications. Additionally, it is new sales pop-up and add-to-cart alerts leverage FOMO to encourage more customers to purchase your product. With a single click, you can select from four attractive sales notification designs, and you can customize the appearance of your sales pop-up to align with your brand.

Demo Store

Key Features:

Leverage sales and add-to-cart pop-up notifications for quick social proof generation.
Gain complete control over the design of sales pop-ups, including color and text, to match your store and brand identity.
Utilize analytics to monitor every click on sales pop-ups, providing valuable insights into customer behavior.
Integrate sales pop-ups with any app or theme effortlessly, without requiring coding skills.
Customize any element of your sales pop-up using integrated custom CSS and JavaScript features.

Pricing: Free

Alternative Methods to Incorporate Social Proof into Your Store

Using the app is the simplest method to guarantee that Social Proof enhances your store rather than detracting from it. Nonetheless, there are several other strategies to leverage your store’s popularity without showcasing customer activity in real-time.

Case Studies: Share detailed stories or case studies from satisfied customers. Highlight their challenges, how your product helped them, and the results they achieved. This narrative approach adds depth and relatability, allowing potential customers to envision themselves using your product.
User-Generated Content (UGC): Encourage customers to share photos or videos of themselves using your products on social media. Feature this UGC on your website and social media channels. You can create a dedicated gallery or a hashtag to make it easy for customers to participate and showcase their experiences.
Interactive Reviews and Ratings: Instead of static reviews, implement interactive elements where potential buyers can filter reviews by specific criteria, such as product features, demographics, or use cases. This can help customers find relevant testimonials that resonate with their needs, enhancing their trust in your products.
Trust Badges and Certifications: Display trust badges, such as secure payment icons, industry certifications, or awards your business has received, prominently on your site. This visual reinforcement can help alleviate any concerns about security or product quality, providing reassurance to potential customers.
Influencer Collaborations: Partner with influencers who align with your brand values and have a genuine following. Share their testimonials or content featuring your products on your site. Influencers can lend credibility and attract their audience, further validating your brand’s reputation and product quality.

By integrating these alternative methods of social proof into your store, you can create a more compelling and trustworthy shopping experience for your customers.

How to add Social Proof to Shopify Store By Trustify

Now, let’s examine what sets Trustify apart as an exceptional tool and the process of integrating social proof into Shopify using this application.

To start, it’s essential to understand the different categories of social proof available:

Google reviews and ratings
Visual reviews (videos and images)
Written reviews
User-generated content

While Google reviews enhance visibility on key review platforms, these additional types of reviews offer substantial value for businesses. In summary, Trustify can be a valuable tool to support these efforts.

Install Trustify: Go to the Shopify App Store, search for Trustify, and click “Add app.” Follow the prompts to install it on your store.
Create Review Requests: Use Trustify to send automated email requests to customers after purchase, encouraging them to leave reviews. Customize the message to align with your brand voice.
Display Customer Reviews: Trustify allows you to showcase reviews on your product pages. Choose the review widget style that fits your store’s design and place it on relevant pages.
Enable UGC Features: Activate user-generated content (UGC) features to encourage customers to share photos and videos of your products. This can enhance authenticity and engagement.
Monitor and Respond: Regularly check the Trustify dashboard for new reviews and respond to customers. Engaging with feedback can improve customer trust and loyalty.

By following these steps, you can effectively integrate social proof into your Shopify store using Trustify, boosting credibility and encouraging more sales.

Questions & Answers about Social Proof App

Which Types of Social Proof Are Most Effective?

The most effective types include verified customer reviews, real-time purchase notifications, user-generated content (photos and videos from customers), and Google star ratings. Each serves a unique purpose, from building credibility to creating a sense of urgency and community around a product.

What Should I Look for When Choosing a Social Proof App?

Look for customization options, seamless integration with your platform, variety in display types (reviews, UGC, recent purchases), and analytics for tracking performance. Also, consider user-friendliness and whether it offers support for multimedia content, such as photos or videos.

How Often Should I Update the Content Displayed by a Social Proof App?

Content should be updated regularly. New reviews, photos, and other user content can keep the social proof fresh and relevant. Automated systems can help with this, but regular reviews and updates ensure the displayed content accurately reflects current customer sentiment.

WRAP UP

Social proof apps are a powerful tool for building trust, increasing conversions, and enhancing the credibility of an online store. By showcasing customer activity—such as reviews, user-generated content, and recent purchases—social proof apps create a sense of reliability and popularity that reassures potential buyers. They provide an authentic way for brands to highlight customer satisfaction and foster community, making it easier for hesitant visitors to make confident purchase decisions. Ultimately, a well-implemented social proof app can drive higher engagement and boost sales, making it an invaluable addition to any e-commerce strategy.