Adding social proof to your product pages is one of the fastest ways to build trust with new customers. But when you’re just starting your Shopify store, getting those first few reviews can be tough.
Luckily, if you’re dropshipping from AliExpress, there’s an easy way to import real customer reviews straight into your store.
| What you’ll learn in this guide: ● Why AliExpress reviews help new Shopify stores build trust ● The simplest way to import reviews using Trustify ● How to import reviews from AliExpress to Shopify ● Best practices to format and localize reviews |
Why Import Reviews from AliExpress to Shopify?
If you’re selling dropshipping products, importing reviews from AliExpress to Shopify is one of the fastest ways to build trust.
Builds Instant Trust for New Products
When your stores are new, no social proof is available, and real-looking reviews can create instant credibility for them. It tells first-time visitors that other people have purchased from them and have liked what they offer.
Instead of just releasing a product page with nothing on it, is it possible to offer it with a history of customer experiences? That icing on the trust cake makes it feel more comfortable to click on “Add to Cart.”
Boosts Conversion Rates with Real Buyer Feedback
Product reviews are also able to shed light on possible areas of buyers’ hesitation that may prevent them from going through with a purchase. Photos showing the use of products, star ratings, and truthful opinions reduce uncertainty and stimulate impulse-buying.
AliExpress reviews provide excellent user-generated content that turns window shoppers into actual buyers. Even a few five-star reviews accompanied by photos really help in boosting conversion rates.
Saves Time Collecting Your Own Reviews
If you’re just starting out, waiting for customers to leave reviews can take weeks or even months. Importing from AliExpress lets you skip the waiting game entirely.
You fill your product pages with feedback instantly, without needing a single order. That means you can run ads or promote your store with fully built-out listings from day one.
Increases SEO Value with Fresh User-Generated Content
Search engines prioritize including fresh content on the web, and newer product reviews will always be available for the refreshment of the site. More new reviews mean more keyword-rich text, resulting in better ranking all the more.
Also, imported reviews serve to add variety to your content, providing content stretch for your product pages, provided they encompass buyers’ unique expressions and queries.
How to Import Reviews from AliExpress to Shopify Using Trustify
Importing AliExpress reviews with Trustify is both fast and flexible. Here’s a step-by-step guide based on the latest interface and features:
Step 1: Navigate to Trustify Import Tool
In your Shopify admin, open the Trustify app. From the left pane, go to Reviews and click on the Import Review button, and choose the “From AliExpress” option.
A pop-up window for importing settings will appear.
Step 2: Set Up Your Import Filters
In the pop-up, configure these essential options:
- Select Shopify product: Choose the store item where reviews will appear.
- Paste AliExpress link: Use a valid AliExpress product URL (note: aliexpress.ru links are not supported).
- Number of reviews to import: Decide how many reviews to bring in.
- Star rating filter: Opt to import only 4‑star/5‑star reviews or all ratings.
- Content filter: Optionally import reviews with text or photos only.
- Translate reviews: Select the language to automatically translate reviews into.
- Auto-publish reviews: Enable if you want reviews to be live immediately.
- Anonymous aliasing: Trustify can anonymize usernames like “AliExpress Shopper” to a format like “A****B” for privacy.
Step 3: Import and Publish Reviews
After setting the filters, click Import Now. The reviews will be placed in a queue and would show up on the Review Manager dashboard.
Check the table; the imported reviews must be published to show on your store. You may publish them manually or let them get auto-published if auto-publish is turned on.
Step 4: Review & Display Management
Head to Review Manager for moderating, hiding, or pinning reviews.
Optionally, proceed to Widget Setup to edit how and where reviews are placed, select layout style (carousel, grid, sidebar), colors, font, and the position for star ratings.
Step 5: Live Preview & Adjust
Visit the live product page in your store to confirm that reviews are displayed correctly on all devices.
If not, browse to Trustify settings again to fine-tune the filters, number of reviews, or widget appearance.
Best Practices When Importing Reviews
Not every review is worth showcasing, and a careless import can do more harm than good. Follow these best practices to make sure your AliExpress reviews actually build trust and boost conversions.
1. Avoid Fake-Looking or Low-Quality Reviews
Not all of AliExpress reviews are helpful. Some reviews consist of one word or two, such as “Very good” or “Nice.” It sounds like fakes or some sort of auto-generation.
Having such reviews imported may tarnish your shop’s reputation. Inauthentic patterns are easy for customers to pick up on, and they may assume the whole review section is unreliable.
2. Choose Verified Buyers with Real Photos
Nothing builds trust quicker than actual, genuine customer photos. Visual proof indicates real people purchased and put to use the product. First glance at photo reviews, especially those showing the item in practical use. Verified buyer tags and photo reviews greatly enhance conversions.
3. Translate Reviews Into Your Store’s Language
AliExpress reviews often come in Mandarin, Russian, and many other languages. If your store is in English, this ruins the ambience.
Whether you use auto-translation or do it manually, ensure all imported reviews are in your store’s primary language. Tools like Trustify make this easy with a one-click translation feature.
💡 Pro tip: Trustify supports translation into multiple languages, so you can localize reviews for English, French, Spanish, and more with just one click.
4. Keep a Balance of 4–5 Star Reviews
Importing only perfect reviews would look suspicious. Consumers are savvy, and they expect to see some minor grumbling or neutral feedback.
Aim for a natural mix: mostly 5-star reviews with a few honest 4-star ones. This balance adds credibility while still highlighting product strengths.
5. Moderate for Spam or Irrelevant Content
Make sure spam, off-topic posts, or emoji-filled reviews with broken grammar are screened before publishing. Such kinds of reviews cause loss of goodwill and crowd the page.
Also, stay away from reviews that mention items from other stores or shipping experiences that do not apply to yours. Clean and relevant content makes the focus on the product value.
>>> Read more: How to Ask for Reviews: 8 Successful Tactics and Examples
Is It Legal to Import AliExpress Reviews?
There are some legal and ethical boundaries to draw before importing reviews. Just because something can be done does not always mean it is allowed. Consider the following so you do not run into trouble in the future.
- Check AliExpress’s Rules About User-Generated Content (UGC)
Not all content on AliExpress is free to be reused. Keep in mind their terms while copying reviews, especially with photos or personal data.
- Never Fake or Impersonate a Real Reviewer
Avoid modifying any reviews by changing the tone, names, or details. Passing off imported reviews as feedback from your own customers will earn you an ill reputation and might be punishable by law.
- Add a Clear Disclaimer If You Import Reviews
If the reviews did not come from your store, inform your shoppers. Even a simple line stating “Imported from verified AliExpress customers” suffices for transparency.
- Aim to Replace Imported Reviews with Real Ones Over Time
These AliExpress reviews can be an amazing starting point, but please never see them as a long-term solution. In time, gather your own authentic reviews to keep growing the brand trust.
FAQs About Importing AliExpress Reviews to Shopify
Can I import reviews without a Shopify app?
Technically, yes, as much of this is based on manual work, in which one copies reviews and pastes them into product descriptions or metafields. It’s time-consuming, not scalable, and lacks features like auto-translation or verified badges.
Will imported reviews affect my store’s performance or speed?
If hundreds of reviews with plenty of heavy image weights are imported and loaded all at once, it will hamper the loading speed of your product pages. Use lazy loading, or simply display a limited number of reviews by default, to improve page speed.
Do imported reviews show up in Google search results?
Yes, provided the review app you use supports rich snippets (like Trustify or Judge.me), your product pages will be able to display star ratings within search results, thereby improving both CTR and SEO.
Can I customize the layout of imported reviews?
Mostly, review apps allow one to choose between layouts like list, grid, carousel, or sidebar. You can also usually set colors, fonts, and how many reviews should show per page.
How often should I refresh or update imported reviews?
Review your imported content every 1–2 months. This ensures that outdated or poorly translated reviews do not go live and allows for new reviews of new AliExpress listings if necessary.
Conclusion
Importing reviews from AliExpress to Shopify is the fastest way to build upon your social proof and increase sales. In this guide on how to import reviews from AliExpress to Shopify, you’ll see how the right tools and a few smart practices can help you showcase genuine feedback from real buyers before your first sale.
Just be sure to moderate the reviews well, present honest ones, and build up your brand’s trust factor with them.