8 Review Request Email Examples and Copy/Paste Templates


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Review request email examples

Nowadays, more than 90% of potential customers read reviews before making a purchasing decision. As a business owner, you want to encourage satisfied customers to share their positive experiences, but how? In this article, I’ll share 8 compelling review request email examples that work, along with guidance on creating impactful email messages.

How to Request Reviews from Your Customers?

When requesting reviews from customers via email, it’s essential to empathize with their perspective.

After all, they’ve already obtained their desired product or service from you and might require some encouragement to spare time for providing feedback. Put yourself in their shoes and contemplate what factors would increase the likelihood of submitting a review.

How to Request Reviews from Your Customers?

Here are some straightforward guidelines to optimize the effectiveness of your review request emails:

  • Keep it short – Given that your customers are often pressed for time, it’s crucial to get straight to the point promptly.
  • Maintain politeness – Express gratitude and use courteous language. Keep in mind that customers are doing you a favor by offering their feedback.
  • Reinforce your brand – Ensure that your review request emails align with your brand identity to make them easily recognizable. Adhering to your brand guidelines can help achieve this seamlessly.

Now, before we jump into the review request email examples, let’s focus on writing captivating subject lines. They’re the first thing recipients see and can make all the difference in grabbing attention.

How to Create Effective Review Request Email Subject Lines?

When writing a subject line for a review request email, it’s essential to capture the recipient’s attention and clearly communicate the purpose of the message. Below are some tips and examples for writing effective subject lines:

  • Personalization:

“Cody, Share Your Feedback with Us!”

  • Clear and Concise:

“Tell Us About Your Experience”

  • Highlight Benefits:

“Review for a 10% Discount!” or “Win Prizes by Reviewing!”

  • Ask a Question:

“How Was Your Experience?” or “Did We Meet Your Expectations?”

  • Use Social Proof:

“Join Thousands of Happy Customers – Review Us Now!”

  • Personal Appeal:

“Your Feedback Matters!” or “Your Opinion Counts!”

Now, let’s move on to the most anticipated part of this blog post: Best review request email examples.

Review Request Email Examples That Drive Feedback

Statistics reveal that 91% of consumers access their email daily, with 58% checking their email before engaging in any other online activity. Moreover, you can conveniently include the link to the review platform directly within the email.

Review Request Email Examples That Drive Feedback

So, here are 8 review email samples that you can apply:

1. Keep it Simple, Keep it Short

The number of paragraphs in your review emails significantly influences the conversion rate. Customers are less likely to provide feedback if they have to read through lengthy emails. Therefore, it’s crucial to keep your emails concise and straight to the point. Think of every word as valuable, and aim for simplicity and clarity in your messaging.

Therefore, it’s advisable to keep your emails concise, with a clear call to action (CTA), like this example from Papier. Also, considering that many recipients will read emails on mobile devices, it’s best to minimize text for better readability.

Keep it Simple, Keep it Short

2. Personalise and Add a Personal Touch to Your Review Emails

Customers tend to engage more positively with review collection emails that are personalized. Always include the recipient’s name, such as “Mr. Smith”, to add that personal touch.

People are far more likely to leave a review if they believe the request has been sent by an actual person.

Personalise and Add a Personal Touch to Your Review Emails

3. Use Social Proof

Including social proof, like customer testimonials, in your feedback request email can greatly influence the response rate and garner valuable customer feedback. When prospective customers encounter positive testimonials from others who’ve had positive experiences with your product or service, it fosters trust and credibility.

Use Social Proof

There are various apps designed to help you import customer testimonials onto your website, such as Trustify Review. You can upload reviews from Facebook, TikTok, Aliexpress,… fully customizable to fit your brand’s aesthetic, at a reasonable price.

4. Reinforce Your Brand

Your review request email should be easily identifiable to your customers. This means incorporating elements such as your logo, color scheme, typography, and tone of voice that customers associate with your brand.

A well-branded review request email not only enhances the professionalism of your communication but also strengthens the connection between your brand and your customers. This familiarity can prompt a more positive response to your review request, as customers are more likely to engage with content that feels familiar and trustworthy. Take a look at Biscutteers’s example:

Reinforce Your Brand

5. Make it Easy and Focused

Your email request should have a clear and singular purpose: To encourage the recipient to leave a review. Make the process as straightforward as possible, with a distinct call to action (CTA) guiding the customer on exactly what action to take. Ensure your content remains focused by eliminating any additional sales information that could detract from the main objective. By simplifying the message and removing distractions, you enhance the effectiveness of your review request.

Here’s a review request email sample from Massdrop:

Make it Easy and Focused

6. Offering Rewards

Incentivized reviews offer 2 significant advantages:

  • Contribute to boosting review collection rates.
  • Encourage customers to return to the site after completing a review.

It’s essential to keep in mind that while providing incentives has its advantages, it also carries drawbacks. Customers may grow accustomed to discounts associated with your brand, potentially discouraging them from making purchases at full price in the future.

Offering Rewards

7. Try Feedback Survey

Instead of opting for a traditional review request, think about using a feedback survey to gather more comprehensive insights. This approach allows you to grasp their preferences, areas of concern, and opportunities for improvement in greater detail.

Try Feedback Survey

8. Add Urgency and Scarcity

Creating a sense of urgency or scarcity motivates customers to act promptly. By introducing a deadline or emphasizing limited availability, you encourage them to share feedback before the opportunity expires.

Add Urgency and Scarcity

So, those were the best 8 review request email examples I brought to you today! Each of these examples was carefully crafted to maximize the chances of receiving valuable feedback from your customers.

5 Customer Review Email Templates

Below are 5 Customer Review Email Templates that I often use when sending emails to my customers.

1. The Thank You Email

Subject: Thank You for Choosing [Your Brand]! Share Your Feedback.

Hi [Customer’s Name],

We’re delighted that you’ve recently acquired [Product Name] from us. We trust it’s lived up to your expectations! Your opinion matters greatly to us, and we’d be thrilled to hear about your experience. Please spare a moment to share your thoughts with us by leaving a quick review on our website.

Share Your Experience [Link to review page]

Thank you for being a valued part of our community!

Warm Regards,

[Your Name]

Note: Send this email shortly after a customer’s purchase to express gratitude and request a review. Offer a small incentive, like a discount or free gift, to boost open rates. Make sure to send it after allowing them ample time to use your product.

2. The Reminder Email

Subject: Your Review Is Important to Us!

Hi [Customer Name],

We trust you’re enjoying your [Product Name]!

We’re eagerly awaiting your review on [Website]. Your feedback not only assists us in enhancing our products and services but also aids other customers in making informed choices about their purchases.

As a gentle reminder, you can submit your review by clicking the link below and following the prompts.

[Link to review page]

If you have any questions, don’t hesitate to contact us.

Thank you for your valuable time!

Warm Regards,

[Your Name]

Note: If no response is received after sending a thank-you email, follow up with a reminder. Reiterate the review request and remind them of the offered incentive.

3. The Personalized Email

Subject: [Customer’s Name], Your Review Makes a Difference!

Hi [Customer’s Name],

We hope you’re finding joy in your [Product Name]. To aid us in our ongoing quest to enhance our services and to offer guidance to fellow customers, we kindly request your feedback. Your invaluable insights will contribute to our continual improvement and ensure an even more satisfying experience for you in the future.

Share Your Thoughts [Link to review page]

Warmest Regards,

[Your Name]

Note: This email template asking for a review is more personalized. Mentioning a specific detail about the purchase or customer experience adds relevance and persuasion.

4. The Exclusive Incentive Email

Subject: Leave a Review & Claim Your Exclusive [Discount/Free Gift]!

Dear [Customer’s Name],

We deeply appreciate your support as a cherished customer of [Your Brand]. We’re eager to hear your thoughts on your recent acquisition of [Product Name].

As a token of our appreciation, we’re thrilled to offer you an exclusive [10% discount/free gift] on your next purchase when you share your feedback. Your opinion holds immense value to us, and this is our humble way of expressing gratitude!

Share Your Feedback [Link to review page]

With heartfelt thanks,

[Your Name]

Note: This email is vital as it encourages customers to share feedback by offering an exclusive incentive, like a discount or free gift.

5. Upsell Review Request

Subject: Share Your Feedback!

Hello [Customer’s Name],

We extend our sincere appreciation for upgrading to [Upgraded Product/Service Name]. We trust it’s enriching your journey with [Your Brand].

Your review has the power to inspire others to embrace this upgrade as well! Share your insights, and let’s celebrate the enhanced value you’ve unlocked.

Share Your Experience [Link to review page]

With gratitude,

[Your Name]

Note: Upsell reviews are essential for persuading customers to invest in upgrades. Positive feedback acts as persuasive testimonials, bolstering confidence in the value of the upsell and leading to increased conversions and revenue.

Wrap up

There are numerous methods to request reviews, but the most efficient approach will vary for each business. As previously stated, it is advisable to implement multiple strategies simultaneously and to test specific approaches to determine which one(s) yield the most favorable results for your business!

I hope that the review request email examples I provide will assist you in crafting your own effective communication with customers. If you have further inquiries about e-commerce knowledge, consider exploring other blogs on Trustify Reviews.