Customer reviews are diamonds in eCommerce marketing, they build trust and increase reliability; so well-crafted subject lines can help you attract your customers’ attention. In this article, you’ll find the best email subject lines for review requests.
What is the significance of email subject lines?
Email subject lines are like the cover of a book – they’re the first thing people see and can determine whether they open your email or not. A good subject line grabs attention and makes recipients curious about what’s inside and decide whether to open your email or not. It’s important because it affects how many people read your email.
A clear and relevant subject line sets expectations for what’s inside, making it more likely for people to open it. So, crafting compelling subject lines is key if you want your emails to be read and your message to be heard!
12 Best Email Subject Lines for Review Request
- Earn [ Reward ] when you leave a review today.
- Enjoying [ Product ]? Tell Us More!
- We’re All Ears: How Was [ Product ]?
- Take 2 seconds to tell us how we did, [ First name ]!
- Help us improve! Share your review with us.
- Love [ Product ]? We’d love to hear about it! Leave a review.
- Review [ Product ] & Win a $10 Gift Card!
- [ First name ], what do you think about [ Product ]?
- Tell us about your experience and get [incentive]
- Loved your new [ Product ], [ Name ]? Tell us!
- Rate Us, Get 10% Off Next Time.
- Your opinion matters! Mind giving us some feedback?
How to create a successful review request email subject line?
Crafting an effective subject line for review requests is shaped by many factors.
It is the use of emotional language, concise and clear subject lines, and incorporating a sense of urgency.
Here are the main factors to create an effective review request subject line.
1. Personal touch
A great subject line should make the recipient feel like they’re having a one-on-one chat with you.
When you personalize your subject line, people are more likely to take notice and open your email.
Nobody wants to feel like they’re just another name in a database. Your subject lines should speak directly to your customers, making them feel valued and unique.
Instead of using generic greetings like “Dear Customer”, try addressing your customers by their name or referencing their recent purchase: “Linda, what do you think about the Trustify Reviews App?”
Example of a personalized Amazon review request email subject line:
2. Keep it brief and catchy
Don’t overload your subject line with too many words.
Firstly, they won’t even fit. Almost half of email users check their emails on their smartphones. If your subject line is too long, it will be cut off, ruining the impact you wanted to make.
Limit your subject lines to 30-50 characters to ensure they display well on all devices and email platforms.
Remember, your subject line should be concise yet impactful. People have short attention spans, and they won’t spend ages trying to decode your overly complex subject line.
To avoid any confusion, convey a clear mini-story within the character limit.
Here’s how Chewy does it: What did you think of your recent purchase?
3. It encourages engagement
Your subject line shouldn’t just be eye-catching. It should also encourage customers to take action.
This is where offering incentives can be beneficial!
Offer rewards in return for reviews to encourage more participation. After all, who doesn’t appreciate receiving something for free? Whether it’s a discount, complimentary shipping, or loyalty points — the choice is yours.
Example: Leave a review and get your $10 Amazon gift card.
4. Choose the right time
Timing plays a crucial role in effectively sending out review request emails. If you send the request too early, customers might not have had enough time to fully experience your product. Conversely, if you wait too long, it might no longer be fresh in their minds.
The goal is to ensure that customers recall the unique aspects of your product and feel motivated to leave a positive review.
Determining the optimal timing for sending a review request depends on your audience and the nature of your product or service.
For instance, if you’re selling a book, waiting a couple of weeks after the purchase is reasonable. However, for a food delivery service, reaching out the next day or even a few hours later might yield better results.
Continue experimenting with different timings and refine your approach until you find the ideal timing for your audience.
5. Polite sentences
Want to know a trick for crafting irresistible review request subject lines? It’s all about being polite.
Keep in mind that you’re asking customers for a favor. Politeness can make a big difference.
Don’t command them to leave a review. Ask for a review politely using words like “thank you” to demonstrate that you value and appreciate your customers.
Macys does this well with their subject line: Thanks for shopping with us!
6. It matches your brand voice.
Be mindful of the words you choose and make sure they resonate with your brand’s character. Maintaining a consistent brand voice fosters trust and recognition.
If your brand is lively and fun, infuse that vibe into your subject line. For instance, something like “Hey Jack, how’s the new lamp working out?” keeps the brand’s personality intact while enticing engagement. Remember, your email should feel like it’s from a friend, not a corporate entity.
Casper uses a friendly email subject line: How did you sleep?
7. No spam
Trust is crucial, and nothing undermines it quicker than sounding like spam.
Using too much punctuation (!!!???), writing in all capital letters, or including words like “FREE,” “WIN,” or “BUY NOW” can trigger spam filters, causing your email to end up in the dreaded junk folder.
Ensure your subject line is genuine and devoid of spam-like elements. For example, “Ava, what do you think about [Product]?” This encourages trust and interaction, increasing the chances of your email being noticed.
Create impressive review requests using Trustify.
Using the Trust Reviews App, you can effortlessly dispatch engaging review requests after purchases through:
- Import product reviews from AliExpress, Amazon, Facebook pages, and CSV files.
- Collect social proofs with photos, TikTok videos and YouTube videos.
- Auto follow-up customers to collect feedback with email request campaigns.
- Auto-integrate review-rich snippets (Show ratings in Google search).
- Optimize Google Rich Snippets, Review popups
Are you prepared to integrate reviews into your marketing plan? Join Trustify’s 7-day free trial and create the best email review requests. Trustify will automatically gather product details to customize each submission!
Wrap up
Crafting review email subject lines isn’t a difficult issue.
Let’s incorporate the tips and tricks from this article (plus a review request subject line example) to find the best fit for your business. I hope that this article assists you in creating compelling review email subject lines and getting the best feedback.